There’s little doubt that battle royale games are basically printing money these days.
Two titles in particular, Fortnite and Apex Legends, are really capturing headlines with their intense competition for the throne of the genre established by PlayerUnknown’s Battlegrounds.
A relative newcomer, Apex Legends has stormed the battlefield and come out of nowhere to basically rain on Fortnite’s parade.
For those of you that might remember, it is basically what Fortnite did to PUBG – and some Fortnite fans are less than happy about Apex Legends’ success.
Apex Legends’ developers, meanwhile, are ecstatic because the good news just continues to roll in for the game.
And the latest report is really something to be proud of: Apex Legends nearly made $100 million in its first month of release.
That’s a ton of money, and a real indicator that, yes, Apex Legends is gunning for the crown and is putting Epic Games and Fortnite back on their heels in response.
In fact, ESPN reports that, according to information from Super Data, Apex Legends had the most successful first month for a battle royale title – ever!
Looking at a broader swath of the industry, spending on digital titles surpassed $8 billion during the same period, a 2% rise over the previous year.
In a “rising tide floats all ships” phenomenon, Apex Legends’ amazing success is only part of a broader picture of growing revenues in the video game industry for digital content.
But Apex Legends still has a way to go if they want to dethrone the king.
Just how big is Fortnite, exactly?
Epic Games’ blockbuster hit raked in some $300 million in revenue last month, placing it second on the consoles and fifth among PCs in terms of revenue.
The team at Respawn doesn’t have any plans on slowing down any time soon.
A smash success that came seemingly out of nowhere, Apex Legends relied upon a guerilla marketing effort that included debuting the game 15 minutes before it went live and paying major streamers like Tyler “Ninja” Blevins to play the game.
Within the first three days of release, Apex Legends signed up 10 million accounts. For the first month, Respawn reports that some 50 million people created an account for the game.
Also similar to Fortnite, Apex Legends is a free-to-play game that has in-game monetization options.
These include cosmetic enhancements as well as weapons. After unveiling a “battle pass” program, Apex Legends is now promising a persistent drip feed of new content to be added to the game over time, kicking it all off with the debut of a new character just this week.
Whether or not there is enough room for two major titans of the the battle royale genre is probably a contest that the market will decide, but we know that Apex Legends’ amazing success has to be concerning on some level to the folks over at Epic Games.
Then again, it is not hard to notice that Apex Legends did to Fortnite what that game did to PUBG: Came out of nowhere and stole the show.